The Starbucks Recession

As it turned out, an economic downturn was the thing that proved most effective in ending illegal immigration as Hispanics by the thousands fled to jobs south of the Rio Grande, jobs in the factories enabled by NAFTA.

Rather than trying to stop them from heading south across the Rio Grande River, the border patrol was given the duty of handing out discount booklets with offers on housing, food and clothing. Soon, Republicans and Democrats were clamoring for a new “bracero” program to bring workers back and prop up the American manufacturing, farm, restaurant and domestic help industries.

Small towns every erected signs announcing they were “Mexican friendly” and ramped up Spanish language classes in public schools and adult schools. A nationwide program, whose slogan was “Amigos del Norte, Amigos del Sur, Amigos Siempres,” showed up in signs in fast food chains and supermarkets everywhere.

When gasoline hit six dollars a gallon, drive-through facilities became a thing of the past and highways were littered with SUVs, abandoned by drivers who didn’t have enough cash to buy another tank of fuel. Several interstate highways had median strips parceled out for gardens for town and city dwellers.

Then, the mandate for all residents to switch to HDTV was postponed when surveys showed a significant portion of the population would stick with VCRS and DVDs rather than shell out for a new television.

It became a shock to a generation of young Americans, baffled by the inability to buy the next generation of iPods, cell phones, computers and new jeans. They lined up plaintively outside of shuttered Apple stores and cell phone kiosks in malls nationwide. blank looks strewn across their faces.

Wal-Mart cut prices and cut prices, and cut employee wages even more. Somebody suggested replacing the enormous bronze bull in New York’s Wall Street district with a bronze statue of a flattened armadillo lying over a yellow stripe.

Perhaps the greatest indignity was the purchase of Starbucks remaining assets by the McDonald Corp. After all, who could afford to pay $5.05 for a venti cup of mocha or latte. There was at least some hope of being able to scrape together coins for the new McMocha and McLatte and the golden arches.

And thus, it became clear that things would just never be the same.